2013 Results

CAT 17 - Professional Products & Services (FLM)

GOLD

Forsman & Bodenfors (SWEDEN)

Volvo Group Sweden, The New Volvo FMX: "Live Test Series" Campaign
"The Hook", "The Tecnician", "The Hamster", "The Chase" & "The Split"
17-03014-FLM
 

"The Hook"

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Production Company (& City): Smuggler, Folke Film - STOCKHOLM

Film Director(s): Jamie Rafn, Filip Nilsson

Production Company Producer(s): Ray Leakey, Joi Persson

Agency Producer(s): Alexander Blidner

Account Supervisor: Olle Victorin, Cilla Pegelow

ACCOUNT MANAGER: Britta Malmberg

DESIGNER: Jerry Wass

PLANNER: Tobias Nordström

Digital Producer: Peter Gaudiano

POST PRODUCTION: The Mill, Swiss

MUSIC: Adelphoi

SOUND DESIGN: 750, Plop

ADVERTISORS SUPERVISOR: Lars Terling

D.O.P: Jonas Malm, Edu Grau

EDITOR: Peter Brandt

Short explanation

The Hook
The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX.

"The Tecnician"

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Production Company (& City): Smuggler, Folke Film - STOCKHOLM

Film Director(s): Jamie Rafn, Filip Nilsson

Production Company Producer(s): Ray Leakey, Joi Persson

Agency Producer(s): Alexander Blidner

Account Supervisor: Olle Victorin, Cilla Pegelow

ACCOUNT MANAGER: Britta Malmberg

DESIGNER: Jerry Wass

PLANNER: Tobias Nordström

Digital Producer: Peter Gaudiano

POST PRODUCTION: The Mill, Swiss

MUSIC: Adelphoi

SOUND DESIGN: 750, Plop

ADVERTISORS SUPERVISOR: Lars Terling

D.O.P: Jonas Malm, Edu Grau

EDITOR: Peter Brandt

Short explanation

The Technician
Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do.

"The Hamster"

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Production Company (& City): Smuggler, Folke Film - STOCKHOLM

Film Director(s): Jamie Rafn, Filip Nilsson

Production Company Producer(s): Ray Leakey, Joi Persson

Agency Producer(s): Alexander Blidner

Account Supervisor: Olle Victorin, Cilla Pegelow

ACCOUNT MANAGER: Britta Malmberg

DESIGNER: Jerry Wass

PLANNER: Tobias Nordström

Digital Producer: Peter Gaudiano

POST PRODUCTION: The Mill, Swiss

MUSIC: Adelphoi

SOUND DESIGN: 750, Plop

ADVERTISORS SUPERVISOR: Lars Terling

D.O.P: Jonas Malm, Edu Grau

EDITOR: Peter Brandt

Short explanation

The Hamster
Can a hamster drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX in a rough quarry. Will he make it to the top?
The test was filmed in a steep quarry that's infamous for its challenging conditions - Los Tres Cunados in northwestern Spain.

"The Chase"

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Production Company (& City): Smuggler, Folke Film - STOCKHOLM

Film Director(s): Jamie Rafn, Filip Nilsson

Production Company Producer(s): Ray Leakey, Joi Persson

Agency Producer(s): Alexander Blidner

Account Supervisor: Olle Victorin, Cilla Pegelow

ACCOUNT MANAGER: Britta Malmberg

DESIGNER: Jerry Wass

PLANNER: Tobias Nordström

Digital Producer: Peter Gaudiano

POST PRODUCTION: The Mill, Swiss

MUSIC: Adelphoi

SOUND DESIGN: 750, Plop

ADVERTISORS SUPERVISOR: Lars Terling

D.O.P: Jonas Malm, Edu Grau

EDITOR: Peter Brandt

Short explanation

A red-painted truck being chased by a herd of bulls down ancient cobble-stoned streets. This is the latest live-test from Volvo Trucks showing how its new city distribution vehicle handles extreme conditions.

With a crew of 250 people, the film is directed by Henry Alex Rubin (much acclaimed for his new feature film Disconnect). In all, 28 cameras were used to capture the live event. You can watch everything in all angles on The Chase 360° website.

"The Split"

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

ADVERTISORS SUPERVISOR: Lars Terling

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Agency Producer(s): Alexander Blidner, Peter Gaudiano

Account Supervisor: Olle Victorin, Cilla Pegelow

ACCOUNT MANAGER: Britta Malmberg

PLANNER: Tobias Nordström

DESIGNER: Jerry Wass

Production Company (& City): Folke Film, Stockholm

Film Director: Andreas Nilsson

Production Company Producer: Joi Persson

DOP: Ed Wild

EDITOR: Peter Brandt

POST PRODUCTION: Swiss

MUSIC: Only Time (Ryan, Ryan, Ni Bhraonain, performed by Enya)

SOUND DESIGN: Plop

Short explanation

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits.

This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

Description

VOLVO TRUCKS, THE NEW VOLVO FMX/FL.