2013 Results

CAT 19 - Corporate Image (FLM)



BI Norvegian Business School, Education: "Doctor"19-01878-FLM

Agency (& City): TRY/APT Oslo

Copywriter(s): Camilla Bjørnhaug / Bård Rostrup Gabrielsen

Art Director(s): Preben Moan / Sindre Rosness

Photographer(s): Askild Wik Edvardsen

Production Company (& City): Motion Blur, Oslo

Film Director(s): Henrik Sander

Production Company Producer(s): Espen Horn

Agency Producer(s): Yngve Holtberget / Ulla Hennum Birkrem / Linda Kling

Online: Shortcut Norge

Grading: MPC

Editing: Olivier Bugge Coutte

Line producer: Lars Nordenson

Short explanation

A doctor comes staggering out of a hospital room and sways along the corridor, before passing out on the floor. The patient comes out in the corridor and reveals a finger with a single drop of blood on it.
Claim: You don´t have to be a doctor to work at The Norwegian National Hospital. The health sector also needs Comminucation Directors, CFO's, HR Administrators, Consultants.