Y&R Beijing (CHINA)
|Penguin China, Penguin Books: "Change Direction" Campaign|
"Paparazzi", "Chef", "Jockey", "Acupuncturist" & "Footballer"
Agency (& City): Y&R Beijing
Creative Director(s): Ronnie Wu/Donghai Liu/Nils Andersson
Copywriter(s): Donghai Liu/Gao Han/Nils Andersson
Art Director(s): Candy Wang/Ronnie Wu/Jianjun Geng/Nils Andersson
Illustrator(s): Louis Roskosch/James Clapham/Ghostshrimp/Josh Holinaty/Dushan Milic
Account Supervisor: Charles Sampson
Designer: Bruce Xie
Using interesting illustrations to convey the ideas of reading good books can effect one's entire life time story.