2013 Results

CAT 19 - Corporate Image (BC)



IF Istanbul - Independent Film Festival, Corporate Identity: "IF Istanbul Independent Film Festival Corporate Identity"19-02855-BC

Agency (& City): TBWA\ISTANBUL

Copywriter(s): Kerem Tuten, Ilkay Gurpinar

Art Director(s): Zeynep Orbay

Account Supervisors: Chris Direduryan, Bilge Ertem

Chief Creative Officer: Ilkay Gurpinar

Chief Strategy Director: Toygun Yilmazer

Print Coordinator: Hakan Gulsoy

Short explanation

The IF promotional items disrupts the blockbuster film clichés with witty sentences. The word 'IF' -the festival name- has been used utilized in sentences indicating a condition to cross the line from a cliché Hollywood commercial film to an independent film. We created sentences that define each medium (the letterhead, the envelope, the business cards...) with a cliché linked to that medium itself. We also came up with a poster campaign that would work well with the new identity.


If Corporate İdentity