2013 Results

CAT 20 - Radio Advertising (RA)

SILVER

Publicis Kaplan Thaler (UNITED STATES)

P&G, Zzzquil: "Zzzquil Sleep Line" Campaign
"Long Borning Graduation", "What I Ate" & "Snippets"
20-01657-RA
 

Agency (& City): Publicis Kaplan Thaler, New York

Creative Director(s): Rob Feakins, CCO; Joseph Johnson, ECD

Copywriter(s): Liz Rosenthal

Production Company (& City): Phantom Audio, New York

Production Company Producer(s): Mary Ruth

Agency Producer(s): Lauren Schneidmuller

"Long Borning Graduation"

Transcript

ZZQUIL / RADIO :60 / Long Boring – GRADUATION / 4.17.13

SFX: sound of phone ringing through phone receiver; click

SLEEPLINE VOICE:
Welcome to one eight five five Zzz-Quil.
We're committed to help you get your Zs.
Simply choose your favorite way to be gently bored to sleep.
Press one for somebody else’s family tree.
Press two for schedule A of a standard rental lease.
Press three for the Jefferson High School Graduating Class of 1978.

SFX: touch tone "three"

PRINCIPAL VO:
VO: I now present to you,
the Jefferson High School graduating class of 1978…..

Sabrina Abhyankar
Christie Adema
Rahul Agarwal
Michael Allen
Alexandra Andrail


MAN'S VOICE FADES OUT AS THE SLEEPLINE VOICE COMES UP.

ZZZQUIL SLEEPLINE VOICE:
If you are still awake after that mind numbing drivel, perhaps you need
some ZzzQuil after all. Nighty night.

"What I Ate"

Transcript

ZZQUIL / RADIO :60 / Long Boring – WHAT I ATE / 4.17.13

SFX: sound of phone ringing through phone receiver; click

SLEEPLINE VOICE:
Welcome to one eight five five Zzz-Quil.
We're committed to help you get your Zs.
Simply choose your favorite way to be gently bored to sleep.
Press one for the Jefferson High School Graduating Class of 1978.
Press two for a passage from Proust.
Press three to hear what someone ate today.

SFX: touch tone "three"

WOMAN'S FLAT, WHINY VOICE:
This morning I was going to have some cereal but we didn't have any milk so I thought I’d have a banana because I already had a banana ready for my cereal that I couldn't have because we didn’t have any milk. Now, I know a lot of people like to eat cereal dry, but I don’t like it like that. I think it’s important that cereal is eaten with milk. Otherwise, it hurts my mouth. So I ate the banana with a glass of juice. Which is funny because…

WOMAN'S VOICE FADES OUT AS THE SLEEPLINE VOICE COMES UP.

ZZZQUIL SLEEPLINE VOICE:
If you are still awake after that mind numbing drivel, perhaps you need
some ZzzQuil after all. Nighty night.

"Snippets"

Transcript

ZZQUIL / RADIO :60 / SNIPPETS / 4.17.13 /

ZQ Lady:
At ZzzQuil, we're committed to help you get your Zs.
So we created 1-855-ZZZ-QUIL to gently bore you to sleep.

SFX: sound of phone ringing through phone receiver; click

Press one for the infinite digits of Pi.

SFX: touch tone

GEEK:
3 POINT 1 4
1 5 9 2 6 5 3 5 8 9 7 9 3 2 3 8 4 6 2 6 4 3 3 8 3 2 7 9 5 0 2 8 8 4 1 9 7 1 6 9 3 9 9 ….

SFX: touch tone

ZQ Lady:
Press two to hear what someone ate today.

SFX: touch tone

WOMAN'S FLAT, WHINY VOICE:
This morning I was going to have some cereal but we didn't have any milk so I thought I’d have a banana because I already had a banana ready for my cereal ….

SFX: touch tone

ZQ Lady:
Press three for a brief history of buckets.

MAN’S VOICE:
The bucket is a hollow vessel used to contain a variety of items and materials. It is also sometimes referred to as a pail.
Nobody is quite sure when the first official bucket was invented.
It is believed that it goes back to the 11th century…

MAN'S VOICE FADES OUT AS THE SLEEPLINE VOICE COMES UP.

ZZZQUIL SLEEPLINE VOICE:
One-eight five five ZzzQuil is brought to you by the makers of ZzzQuil sleep-aid. But please. Don't call while driving.