2013 Results

CAT 20 - Radio Advertising (RA)

SILVER

Y&R Canada (CANADA)

Ford Canada, Ford Parts and Service: "Beware of Parts Unknown" Campaign
"Avocado" & "Unch"
20-01823-RA
 

"Avocado"

Agency (& City): Y&R Toronto

Creative Director(s): Trevor Schoenfeld

Copywriter(s): Matt Fraracci

Art Director(s): Marc Caringal

Agency Producer(s): Jac Benoit

Audio: Pirate Radio

Director: Tom Goudie

Chief Creative Officer: Israel Diaz

Associate Creative Director: Matt Fraracci

Short explanation

The ‘Beware Of Parts Unknown’ campaign stresses the importance of using only Ford replacement parts in your Ford and getting your Ford serviced only at Ford garages.

Transcript

‘Avocado’

ANNCR: Your Ford’s oil filter is important. Watermelon. Over time catapult dirt and
debris accumulate in your oil Boston Terrier. When that happens boomerang, you
don’t want a generic oil filter in your Ford gravy boat. Because with a generic
crossbow oil square dance filter accordion, stuff may get through that shouldn’t get through. Armadillo. Visit your Ford store now for ‘The Works’, an eighty-three point inspection including tire rotation and check of only hose belt and fluid for only fifty-five ninety-nine. When it comes to your Ford, Beware Or Parts Unknown. Avocado.

"Unch"

Agency (& City): Y&R Toronto

Creative Director(s): Jonathan Smith, Mark Francolini, Trevor Schoenfeld

Copywriter(s): Matt Fraracci

Art Director(s): Marc Caringal

Agency Producer(s): Jac Benoit

Chief Creative Officer: Israel Diaz

Associate Creative Director: Matt Fraracci

Audio: Pirate Toronto

Director: Tom Goudie

Short explanation

The ‘Beware Of Parts Unknown’ campaign stresses the importance of using only Ford replacement parts in your Ford and getting your Ford serviced only at Ford garages.

Transcript

ANNCR: An unch. An unche. Anuncheckedba. Anuncheckedbatteryc. An uncheckedbatterycouldme. And unchecked battery could mean you’ll have trouble getting started. Get your battery checked at your Ford store before winter comes. And when it comes to your Ford, Beware Of Parts Unknown. Taxes extra. Visit your participating Ford store for conditions and details.

Description

Replacement parts made by Ford and vehicle maintenance performed by Ford service people.