2013 Results

CAT 20 - Radio Advertising (RA)

GOLD

VVL BBDO (BELGIUM)

Proximus, Telecom Provider: "Awkward Conversations on the Phone" Campaign
"Pregnant", "Goat Cheese" & "Wash Yourself"
20-01913-RA
 

Agency (& City): BBDO Belgium

Creative Director(s): Arnaud Pitz/Sebastien De Valck

Copywriter(s): Michiel Baeten

Art Director(s): Frédéric Delouvroy

Production Company (& City): SONICVILLE Brussels

Agency Producer(s): Nicolas Van Poeck

Account Director: Kristof Persoons

Account Team: Catherine De Block/Lotte Dewael

Short explanation

When you call, make sure you call with the best mobile network in Belgium

"Pregnant"

Transcript

Voice over: Proximus is the best mobile network in Belgium if you want to make a call, for example...
Woman (phone): Hi honey, I'm heading over to Jackie's.
She's pregnant. Anyway, I'm not sure when I'll be home.
There's some lasagne in the fridge, so if you get hungry, it's all yours. Love ya!
Voice over: Perfect. Of course, you could always try a different operator.
Woman (phone): (due to the bad mobile network some words disappear) Hi honey, I'm...pregnant...not sure... if... it's... yours. Love ya!
Voice over: When you call, make sure you call with the best mobile network in Belgium. Proximus.

"Goat Cheese"

Transcript

VO: Proximus is the best mobile network in Belgium if you want to make a call, for example...
To prove it, let's listen in on this call.
Woman (phone): Hi honey, could you take out the garbage tonight? There's a weird smell in there...
Oh and please pick up that cheese I like on your way home. You know, the goat cheese. I know it's gross but I kind of like it!
VO: Perfect. Of course, you could always try a different operator.
Woman (phone): Hi honey...you...smell...like... goat cheese. I kind of like it!
VO: When you call, make sure you call with the best mobile network in Belgium. Proximus.

"Wash Yourself"

Transcript

VO: Proximus is the best mobile network in Belgium if you want to make a call, for example...
Man (phone): Hi honey, it's me. Please don't worry about doing the laundry.
I decided to wash everything so you have more time to yourself.
Hey, I like helping out once in a while. No need to say thanks!
VO: Perfect. Of course, you could always try a different operator.
Man (phone): Hi honey, please...wash...yourself...once in a while! Thanks!
VO: When you call, make sure you call with the best mobile network in Belgium. Proximus.

Description

Best Telecom Network