2013 Results

CAT 20 - Radio Advertising (RA)

SILVER

Demner, Merlicek & Bergmann (AUSTRIA)

Leica Shop - Coeln Peter, Leica Camera: "Slip & Yeti" Campaign
"Slip" & "Yeti"
20-02135-RA
 

Agency (& City): Demner, Merlicek & Bergmann, Vienna

Creative Director(s): Rosa Haider, Franz Merlicek

Copywriter(s): Arno Reisenbuechler, Hieronymus Kloss

Art Director(s): Roman Steiner

Production Company (& City): Soundstudio Holly

Agency Producer(s): Ariane Heitzmann

Jr. Art Director: Stefan Oehner

Account Management: Johannes Maurer-Stroh

Short explanation

The new Leica V-LUX 2 camera takes eleven pictures per second. This feature allows a photographer to take snap-shots the naked eye would barely notice. The radio spots translate this visual thought to an acoustic format.

"Slip"

Transcript

Sujet „Thong“ - TRANSLATED SCRIPT
(Speaker:) (spoken extremely fast)
„Skirt, skirt, skirt, skirt, skirt, skirt, thong, skirt, skirt, skirt, skirt.“
(Off:)
„11 images per second, so you never miss a shot. Leica V-Lux 2. Out now in your Leica Shop.“

"Yeti"

Transcript

Sujet „Yeti“ - TRANSLATED SCRIPT
(Speaker:) (spoken extremely fast)
„Snow, Snow, Snow, Snow, Snow, Snow, Yeti, Snow, Snow, Snow, Snow.“
(Off:)
„11 images per second, so you never miss a shot. Leica V-Lux 2. Out now in your Leica Shop.“