Y&R Philippines (PHILIPPINES)
|Maynilad Water Services: "Dengue Bottle"||21-02198-DM|
Agency (& City): Y&R Philippines
Copywriter(s): Badong Abesamis
Art Director(s): Gra Benesa
Agency Producer(s): Ariel Bautista
Digital Artwork: Carlos Averion
Chief Creative Officer - Asia : Marcus Rebeschini
Chief Creative Officer: Badong Abesamis
Account Management: Mary Buenaventura, Ags Almasan, Kathleen Camus
Dengue fever is the most deadly mosquito-borne viral illness in the world. In the Philippines, hundreds upon hundreds die from it every year.
What people don't know is that simple technology is available to prevent it. All it takes is clean water--plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle.
Maynilad, a company that supplies clean water to the Philippine capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.
Maynilad is a company that supplies tap water to the Philippine capital.