|Situation Stockholm, Magazine: "CV Campaign"||21-02549-DM|
Agency (& City): INGO Stockholm
Creative Director(s): Björn Ståhl
Copywriter(s): Björn Ståhl
Art Director(s): Timo Orre/Richard Baynham
Photographer(s): Jens Andersson
Graphic Design: Kerstin Engberg
Account director: Kristian Florell
Homeless sellers of Situation Stockholm wrote their authentic CVs and told their tragic life story through them. The magazine is sold in and around the subway. The choice of media, posters in the subway, made direct action, immediate purchase of the magazine possible.
Situation Stockholm is a magazine sold by homeless people.