2013 Results

CAT 21 - Consumer Direct (DM)


Åkestam Holst (SWEDEN)

IKEA, IKEA Sweden: "Say It with a Bed"21-03196-DM

Agency : Åkestam Holst, Stockholm

Creative Director: Andreas Ullenius

Copywriters: Viktor Jacobsson & Maja Folgerø

Art Directors: Andreas Ekelund & Petra Albrektson

Account Director: Kjell Månsson

Account Manager: Anna Nolendorfs

Digital Producer: Alex Picha

Planner: Mikael Grenros

Production Company: B-Reel

Short explanation

To promote IKEA's bed range and convince people that a new bed doesn't have to be a lifelong investment, we gave Swedes the opportunity to reveal their next steps in life by embroidering personal messages on IKEA beds. Simply - saying it with a bed.


IKEA Sweden