2013 Results

CAT 22 - Business to Business Direct (DM)



Marionnaud Switzerland, Perfume Retailer: "Fragrance Pairs"22-00309-DM

Agency (& City): Wirz / BBDO

Executive Creative Director(s): Philipp Skrabal

Copywriter(s): Marietta Mügge

Art Director(s): Barbara Hartmann

Production Company (& City): Carton Ideen GmbH

Agency Producer(s): Mario Müller, Michael Kohli

Account Manager: Urs Hirschi (CSB), Merja Rinderli

Short explanation

Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we were asked to create a staff incentive.

Our idea: the first Memory game without pictures. The cards had been finished with a fragrance coating and, when rubbed, released scents of ingredients used in perfume manufacture. First rub, then sniff – that was the only way to identify the pairs. A piece of cake for the professionals from Marionnaud.


Marionnaud, one of the largest perfume retailers in Switzerland.