2013 Results

CAT 22 - Business to Business Direct (DM)

SILVER

darw!n (BELGIUM)

SOS Children's Village, Children's Village Chantevent: "Sos Children's Village - 99 %"22-00739-DM
 

Agency (& City): darw!n - Diegem

Creative Director(s): Guido Goffeau

Copywriter(s): Robby Sallaets

Art Director(s): Jeremy Vanmaele - Guido Goffeau

Short explanation

SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.

Description

SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.