2013 Results

CAT 23 - Media Innovation - Traditional Media (MI)

BRONZE

WIEDEN+KENNEDY (NETHERLANDS)

Nike Turkey, Nike: "Human Printing Press"23-03220-MI
 

Brand Comms Director, Nike Europe : Ed Collins

Brand Comms Director, Nike CEE: Jesse Gordon Long

Brand Comms Manager, Nike Turkey: Ahu Altug

Marketing Director, Nike Turkey: Murat Gun

Agency (& City): Wieden + Kennedy, Amsterdam

Executive Creative Directors: Mark Bernath and Eric Quennoy

Creative Directors: Mike Farr and Pierre Janneau

Art Director: Jordi Luna

Copywriter: Andrew Dobbie

Head of Broadcast Production: Erik Verheijen

Agency Producers: Lars Fabery, Ross Plummer

Planner: Ben Armistead

Group Account Director: Kirk Johnsen

Account Director: Kathryn Addo

Account Manager: Mandy Wald

Art Buyer: Maud Klarenbeek

Studio Artist: Malia Killings

Project Manager: Janna Harrington

Business Affairs: Barrie Williams

PRODUCTION COMPANY: HONEYBADGER

Director: James Frost

Director of Photography: Frederik Bäckar

Producer: Mark Hall

Executive Producer: Gower Frost

LOCAL PRODUCTION COMPANY: AZ CELTIC

Producer: Alex Sutherland

EDITING COMPANY: THE WHITEHOUSE

Editor : Charlie Harvey

AUDIO POST : WAVE SOUND STUDIOS, AMSTERDAM

Sound Designer/Mixer : Alex Nichols - Lee

Artist / Title : Kid Koala ‘2 Bit Blues (remix)’

Music Company : Ninja Tune

Publisher : Just Isn’t Music

Composer: Erik Yick Keung San/Danniel Cousins

POST PRODUCTION : Glassworks Amsterdam

Flame: Kyle Obley

Telecine : Scott Harris

Producer: Jane Bakx

Photographer : Erik Ian

Retoucher : Dario Fusnecher

PRODUCTION COMPANY: El Turco Digital

Director: Tunc Topcuoglu

Camera: Cenkay Kılıç

Camera: Kıvanç İnce

Short explanation

Istanbul has the most passionate sports fans on the planet. But it’s a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city.

If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey’s sporting heroes.

Bigger than half a football pitch and powered by a peloton of cyclists, every stage of the production line pushed the boundaries of printing, inventing new ways to capture movement: athletes sprint-sprayed, knockout-patterned, volley-printed, neon-rolled, push-up embossed and slam-dunk-stamped each poster.

The Human Printing Press film was released with an irresistible challenge that tapped right into the heart of the city’s passion for sport: ‘You can get your hands on one of these unique made by movement posters… you just have to move.’

On Nike digital and athlete social channels, we set a series of challenges that were as playful and unique as the posters themselves. Run clubs ended up in swimming pools, training classes lasted till the last woman was standing and footballers played on water.