Young & Rubicam FMS LLC (RUSSIAN FEDERATION)
|The Moscow Museum of Modern Art, Tochka G: "The Audioguide Project"||24-01801-MI|
Agency (& City): Young & Rubicam Moscow
Creative Director(s): Marco Cremona
Copywriter(s): Anton Zimin
Art Director(s): Federico Fanti
Production Company (& City): AdService, Moscow
Production Company Producer(s): Alexander Perminov
Agency Producer(s): Ilia Uturgauri
The media team realized that audio-guides have never been used before in advertising. This media looked interesting not only because it was innovative but mostly because it could reach our target in a very direct way (through headphones) in a moment in which the attention to the message is maximal.
Tochka G is the biggest Erotic Art Museum in Russia.