2013 Results

CAT 25 - Social Networks (BC)

GOLD

RBK COMMUNICATION (SWEDEN)

Civil Rights Defenders, Assault Alarm System Powered by Social Media: "Natalia Project"25-00379-BC
 

Agency (& City): RBK COMMUNICATION, STOCKHOLM

Creative Director(s): Johan Pihl

Chief Strategy Officer: Mathias Wikström

Account Director: Fredrik Linder

Digital Creatives: Tobias Snäll, Anders Sjönvall, Mathias Normark

Digital Creatives: August Segerholm, Daniel Rørbæk, Simon Philipson

Alarm Technology: PFO Technologies

Film production company: Bsmart

sound production company: Flickorna Larsson

3D visualisation company: Real Eyes

Pr manager: Nils Holmlöv, Hill+knowlton Strategies

App developer: Globalmouth

News Graphics: Parisgrafik

Short explanation

PROBLEM
Every year, human rights defenders are kidnapped, tourtured and killed.
Without reliable information about time and place of the attacks, no help can be provided.

CREATIVE IDEA
Provide an assult alarm enabling a distress signal to be sent, providing the time and location of an attack. Connect the alarm with Civil Rights Defenders and local partners.
Push the distress signal through mobile and social media.
Make it easy for people to engage by participating in a network for receiving and spreading the alarm.
Bring the attacks to the world´s direct attention.

Description

The first global assault alarm powered by social media.
- Protecting human rights defenders at risk by making assaults known to the world