Lowe Brindfors (SWEDEN)
|Friends, Anti-bullying Organisation: "The Bullying Simulator"||25-00743-BC|
Agency (& City): Lowe Brindfors, Stockholm
Executive Creative Director: Rickard Villard
Communications Manager: Andreas Drufva, Jo Barker
Creative: Kalle Dos Santos
Creative: Henning Wijkmark
Creative: Josephine Wallin
Digital Producer: Markus Björk
Digital Producer: Tobias Löfgren
Account Director: Peter Preisler
Account Director: Magnus Wretblad
Production Film: Folke Film
In Sweden 1/3 of all teens say they have been bullied online.
We wanted to expose parents and adults to the world of online bullying. A teen world that is most often closed for them.
We also wanted to send a message to the large social media corporations: Do you want to continue giving your silent approval to bullying by not acting or do you want to take a stand against it?
The solution was a Facebook application that made the user herself experience the everyday of a bullied teen.