DDB DM9JaymeSyfu/Digit (PHILIPPINES)
|Smart Communications, Inc., Smart Public Affairs: "Smart TXTBKS"||26-01181-MI|
Agency (& City): DDB DM9JaymeSyfu/Digit, Makati City
Creative Director(s): Merlee Jayme, Eugene Demata
Copywriter(s): Aste Gutierrez (Associate Creative Director)
Art Director(s): Biboy Royong
Production Company (& City): Tower of Doom
Illustrator(s): Dee Taar
Programmer(s): Buboy Paguio (Associate Creative Director for Digital)
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson
Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.
This is Smart's CSR arm involved in projects for education, the environment, disaster relief and more.