Agency (& City): Y&R NZ
Executive Creative Director: Josh Moore
Creative Director(s): Scott Henderson, Maria Ward
Art Director(s): Lisa Dupre
Associate Creative Director : Tom Paine
Creative Planner: Jason Wells
Head of Design: Musonda Katongo
Executive Digital Producer : Bruce Murray
Senior Account Manager : Steph Patton
Designer : Leon Williams
New Zealanders love the outdoors. So much so, that we get up at pretty crazy hours to get on the ski slopes, on the water, or just out the front door to do the things we love.
But the outdoors, don’t always love us back. We’ve got some of the most changeable weather in the world – and there’s nothing worse than dragging yourself out of bed, only to see that the weather has turned to custard.
So when Metservice – New Zealand’s weather site – tasked us with increasing their relevance to New Zealanders (and increasing their advertising revenue to boot), we saw an opportunity for a whole new service – and a whole new revenue platform.
‘Weather to Wake’ is a phone-based alarm clock that only sounds, when the weather is worth getting up for. Whether you’re planning on golfing, fishing , cycling, surfing, skiing or just an early morning jog – you select the time, place, and conditions you want.
The app wakes before you do, and checks the conditions against your preferences. If they’re right, you wake up. If not, you sleep in.
In a country where outdoor pursuits are mainstream, and the weather’s rarely certain, the app delivers huge value to a range of highly targeted audiences – golfers, yachties, fishermen and so forth – who in turn, deliver huge value to Metservice’s advertisers.
New Zealand's state owned official weather forecasts.