2013 Results

CAT 26 - Mobile Communications (BC)

SILVER

J. Walter Thompson-Bridge Advertising Co., Ltd, Beijing (CHINA)

Baobeihuijia.com, Baby Back Home Volunteers Association: "Missing Children"26-02759-BC
 

Agency (& City): JWT BEIJING, CHINA

Creative Director(s): Polly Chu

Copywriter(s): Oliver Tang,Shawn Cheng,Theresa Ong,Tenten Ma,Nicky Zhang

Art Director(s): Christine Klemmt,Liang Zhou,Xiu Feng,Jie Cao,Ds Yu,Sheng Li,Devin Zhao

Production Company (& City): 1-10 Design/Japan

Production Company Producer(s): Tetsu Bi

Agency Producer(s): Orange Advertising

Digital Artwork: Devin Zhao

Short explanation

In China, thousands of children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They desperately needed a more effective means to find these missing children. In a country of 1.4 billion people, surely we can do something.

Description

In China, thousands of children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They desperately needed a more effective means to find these missing children. In a country of 1.4 billion people, surely we can do something.