2013 Results

CAT 27 - Branded Entertainment (BC)


Abby Norm (SWEDEN)

Adobe, Adobe Software: "Photoshop Live – Street Retouch Prank"27-00210-BC

Agency: Abby Norm, Stockholm

Copywriter: Dan Göransson

Interactive Creative Director/Art Director: Oskar Hellqvist

Creative Directors: Emil Frid & Olle Nordell

Account Directors: Andreas Morne & Gisela Bovin

Account Managers: Anna Fares & Karin Lindevall

Ass Art Director: Oscar Sjöqvist

Photographer & Retouch: Erik Johansson

Music: Hannes Lidén & Bassem Bedziri

Production Companys (& City): Autoboys & We are digital, Stockholm

Head od Digital Media Marketing: Mariah Andén

Marketing Manager Digital Media: Åsa Andersson

Lori Defurio: Sr. Social Media Strategist

Lex Van Den Berghe: Senior Product Manager/Digital Imaging

Jennifer Spicer: Sr. Marketing Manager

Tom Hogarty: Digital Imaging Group Product Manager

Short explanation

Using custom built software, a hidden camera crew and one of the best Photoshop artist around, we created the viral video Photoshop Live – Street Retouch Prank. In the video we captured the priceless reactions of unsuspected commuters who were secretly photographed while waiting for a bus, and then photoshopped into amusing positions and implied relationships in the bus shelter ad space.