2013 Results

CAT 27 - Branded Entertainment (BC)

BRONZE

180heartbeats + JUNG v. MATT (POLAND)

Rak'n'Roll Foundation, Rak'n'Roll Records: "Rak'n'roll Records - a Charity Record Label"27-00507-BC
 

Agency (& City): 180heartbeats + JUNG v. MATT (Warszawa)

Creative Director(s): Mikołaj Sadowski

Copywriter(s): Adam Marzec, Tytus Klepacz

Art Director(s): Mikołaj Sadowski

Illustrator(s): Jude Buffum

Graphic Design: Zbigniew Flakus, Mariusz Czepiec

Programmer(s): Grzegorz Kubrakiewicz

Short explanation

We started with a simple insight - life without a breast is incomplete. It’s a life in mono. Rak’n’Roll is there to help women to get their life back in stereo.

On the European Breast Health day we launched a charity record label called Rak’n’Roll Records. It’s a startup platform that offers free music in mono and sells it in stereo. All profits help women to overcome the trauma of loosing one breast.

Rak’n’Roll found a new way to communicate and source of revenue for years to come.

Description

Rak'n'Roll Records is a first charity record label. It's a startup platform that offers free music in mono and sells it in stereo. All founds gathered this way support struggle with breast cancer.