2013 Results

CAT 27 - Branded Entertainment (BC)

BRONZE

Forsman & Bodenfors (SWEDEN)

Volvo Trucks, The New Volvo FL: "The Chase 360°"27-03015-BC
 

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Production Company (& City): B-Reel

Agency Producer(s): Niklas Lindström, Alexander Blidner

Post Production: Stopp, Spoon

Music: Wooly Bully by Sam The Sham & Pharaohs, Plan8

Editor: Spencer Ferszt, Marshall Street Editors

Production Designer/Art Director: CD: Nina Thelberg , AD: Magnus Karlsson

Sound: Plan8

Account manager: Britta Malmberg

Account supervisor: Olle Victorin, Cilla Pegelow

Planner: Tobias Nordström

Designer: Jerry Wass

Advertisers Supervisor: Lars Terling

Short explanation

We’ve built an interactive behind the scenes campaign, based on The Chase directed by Oscar nominee Henry-Alex Rubin.

The Chase is one of many virals which demonstrate the benefits of Volvo Trucks by conducting various tests. This time it was the new Volvo FL who was in focus, showing its maneuverability on the small winding streets of Ciudad de Rodrigo, an old spanish city. This made it an ideal location to discover how the new truck would perform in its city environment – chased by a herd of bulls.

Description

VOLVO TRUCKS, The New Volvo FL.