Forsman & Bodenfors (SWEDEN)
|Volvo Trucks, The New Volvo FL: "The Chase 360°"||27-03015-BC|
Agency (& City): FORSMAN & BODENFORS, GOTHENBURG
Copywriter(s): Martin Ringqvist, Björn Engström
Art Director(s): Anders Eklind, Sophia Lindholm
Production Company (& City): B-Reel
Agency Producer(s): Niklas Lindström, Alexander Blidner
Post Production: Stopp, Spoon
Music: Wooly Bully by Sam The Sham & Pharaohs, Plan8
Editor: Spencer Ferszt, Marshall Street Editors
Production Designer/Art Director: CD: Nina Thelberg , AD: Magnus Karlsson
Account manager: Britta Malmberg
Account supervisor: Olle Victorin, Cilla Pegelow
Planner: Tobias Nordström
Designer: Jerry Wass
Advertisers Supervisor: Lars Terling
We’ve built an interactive behind the scenes campaign, based on The Chase directed by Oscar nominee Henry-Alex Rubin.
The Chase is one of many virals which demonstrate the benefits of Volvo Trucks by conducting various tests. This time it was the new Volvo FL who was in focus, showing its maneuverability on the small winding streets of Ciudad de Rodrigo, an old spanish city. This made it an ideal location to discover how the new truck would perform in its city environment – chased by a herd of bulls.
VOLVO TRUCKS, The New Volvo FL.