2013 Results

CAT 27 - Branded Entertainment (BC)


Publicis Italy (ITALY)

Heineken International, Heineken: "The Candidate"27-03106-BC

Agency (& City): Publicis Italy

Creative Director(s): Bruno Bertelli, Cristiana Boccassini, Dario Gargiulo

Copywriter(s): Michele Picci

Art Director(s): Marco Viganò

Production Company (& City): STATE 31

Production Company Producer(s): Rogier Sol, Sara Nix

Graphic Design: Santi Urso

Digital Associate Creative Director and Art Director: Domenico Manno

Digital Copywriter: Daniele Papa

Editor: Fabrizio Squeo

Account Director: Giada Salerno

Community Manager Tribal DDB Amsterdam: Wybe Sallows

Creative Director Coz Marketing: Micha Shipper

Art Director Coz Marketing: Jorge Delgrado

Account Director Coz Marketing: Michael Littaur

Manager Heineken Digital: Dario Gargiulo

Short explanation

Heineken is recruiting one talented intern to become part of its Event & Sponsorship department.
‘The Candidate’: the first secretly filmed job interview that gets applicants out of their comfort zone to test their wit in order to find the talent that best fits the Heineken position and spirit.
All job seekers went through three stages: from an over-familiar interviewer, to a surprise heart attack and a fire drill.
The Heineken marketing community voted the 3 best candidates and the winner – to his surprise – was brought to the Juventus Stadium where he was awarded the job live in front of 41.000 football fans.