2013 Results

CAT 28 - Public Relations (PR)

SILVER

LEO BURNETT TAILOR MADE (BRAZIL)

Hemoba / Esporte Clube Vitoria, Institutional: "My Blood Is Red and Black"28-01857-PR
 

Agency (& City): Leo Burnett Tailor Made, Sao Paulo

Creative Director(s): Marcelo Reis, Guilherme Jahara, Rodrigo Jatene

Copywriter(s): Erick Mendonça, João Caetano Brasil

Art Director(s): Rodolfo Fernandes, Alexandre Pagano, Guilherme Jahara

Photographer(s): Gabriel Teixeira

Production Company (& City): Vetor Zero / Brasileira Filmes

Film Director(s): Bia Flecha / Fernando Sanches

Agency Producer(s): Celso Groba, Maria Fernanda Moura, Rafael Messias, Camila Aquino

Accounting: Pablo Artega, Junior Bottura, Anelene Putini

Media: Fernando Sales, André Massuda

Planning: Marcello Magalhães, Tiago Lara, Manuela Gambagorte

Client´s approval: Adilson Baptista Jr., Leandro Hamiro dos Santos, Carlos Sérgio Falcão, Alexi Portela

Creative Vice President: Marcelo Reis

Short explanation

Blood banks have their greatest shortage of blood in the months of June and July. This happens because of school vacations (families travel around the country together) and regional traditional festivities. We needed to increase blood donations for Hemoba, the Blood Bank of the State of Bahia. For Hemoba to meet the demand of the population, it was necessary to increase the amount by 25% during this period.

Description

Blood banks have their greatest shortage of blood in the months of June and July. This happens because of school vacations (families travel around the country together) and regional traditional festivities. We needed to increase blood donations for Hemoba, the Blood Bank of the State of Bahia. For Hemoba to meet the demand of the population, it was necessary to increase the amount by 25% during this period.