2013 Results

CAT 28 - Public Relations (PR)


Forsman & Bodenfors (SWEDEN)

Volvo Group Sweden AB, The New Volvo Trucks: "Live Test Series"28-02955-PR

Agency (& City): Forsman & Bodenfors, Gothenburg

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Agency Producer(s): Alexander Blidner, Niklas Lindström, Peter Gaudiano

Account manager: Britta Malmberg

Account supervisor: Cilla Pegelow, Olle Victorin

Short explanation

The creative idea was to carry out an extreme test of a product feature, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck.
But viral marketing and social media alone would not be enough. To reach a critical mass in the trucking industry and among those who have a relationship to the trucking industry – we needed the press to build momentum. Both mainstream, automotive and truck specific varieties.


VOLVO TRUCKS, The New Volvo Trucks.