Forsman & Bodenfors (SWEDEN)
|Volvo Group Sweden AB, The New Volvo Trucks: "Live Test Series"||28-02955-PR|
Agency (& City): Forsman & Bodenfors, Gothenburg
Copywriter(s): Martin Ringqvist, Björn Engström
Art Director(s): Anders Eklind, Sophia Lindholm
Agency Producer(s): Alexander Blidner, Niklas Lindström, Peter Gaudiano
Account manager: Britta Malmberg
Account supervisor: Cilla Pegelow, Olle Victorin
The creative idea was to carry out an extreme test of a product feature, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck.
VOLVO TRUCKS, The New Volvo Trucks.