2013 Results

CAT 28 - Public Relations (BC)

SILVER

Publicis Italy (ITALY)

Heineken Italia, Heineken: "The Real Master of Intuition"28-03111-BC
 

Agency (& City): Publicis Italy

Creative Director(s): Bruno Bertelli, Cristiana Boccassini

Copywriter(s): Paolo Baratalucci

Art Director(s): Alessandro Candito

Production Company (& City): Think Cattleya

Film Director(s): CRIC

Agency Producer(s): Mariella Maiorano

Post Production Company: Band

Editor: Stuart Greenwald

Account Supervisor: Giada Salerno

Brand Manager Heineken Italia: Daniela Gorni

Group Brand Manager Heineken Italia: Roberto Giugliano

Manager Heineken Digital: Dario Gargiulo

Strategic Planner: Bruno Tecci

Short explanation

For the Italian relaunch of Star Player, a football- related smartphone app, Heineken organized in partnership with SKY TV a stunt event in a famous pub in Milan, during the night of the Champions League final. The idea, behind the prank, was to air the match with a two-minute delay to show everybody that no rules can tell who is the best at guessing what happens next ina match: but there is a single app able to do so, Star Player. The victims were two famous former footballers and SKY commentators and all the people in the pub.