Agency (& City): DDB Stockholm
Creative Director(s): Magnus Jakobsson & Fredrik Simonsson
Copywriter(s): Nick Christiansen & Stefan Gustafsson
Art Director(s): Joel Ekstrand & Lennart Claesson
Business Director: Jenny Kaiser
Account Director: Peter Grönlund
Digital Producer: Katarina Mohlin
Account Manager: Therese Loodin
Digital Director: Martin Runfors
Developer: Koji Wakayama
Technical Director: Andreas Fabbe
Motion Graphics: Eskil Lundberg
Graphic Design: Niklas Andersson
Volkswagen sponsors the Swedish national Ski-team. To tie the sponsorship closer, a series of
winter edition cars were developed. The objective of the campaign was to bring to life the idea that
Volkswagen's winter adjusted cars are ideal for the Swedish winter climate, and communicate a
time limited special offer on these models.
We created a special offer for the Swedish winter, where the length of the offer was controlled by
the Swedish winter. Together with the university in Lund, we live-tracked an osprey bird on its
migration path from Sweden down to Western Sahara, and back again. You could follow the bird
across the globe on the campaign site, and guess when he returned for a chance to win fine
prizes. The offer lasted until the bird returned. It's a winter adjusted offer for a winter adjusted car.
Not only did we communicate a time limited offer in an enjoyable and fresh way, we also tied
Volkswagens brand closer to the Swedish winter and the Swedish nature.
To date, 134870 unique visitors has followed the osprey on its migration across the globe,
spending approximately 2 minutes on average taking part in Volkswagen's winter adjusted offer.
With this in mind, we gave Volkswagen a great opportunity to communicate their desired position
as the car for the Swedish winter.