McCANN Worldgroup Deutschland (GERMANY)
|Terre des Femmes e.V.: "The Truth"||29-02382-PIE|
Agency (& City): McCann Germany/ Duesseldorf, Berlin
Creative Director(s): Kerstin Eichner, Bill Biancoli, Stephan Baechle
Copywriter(s): Andreas Manthey
Art Director(s): Julia Cornelius, Nicole Newie, Sinisa Kresoja
Production Company (& City): Parasol Island Duesseldorf
Film Director(s): Denis Guth
Production Company Producer(s): Vanessa Tomm
Agency Producer(s): Tim Erlmann
Art Buyer: Tina Krakow
Account Manager: Cora Heine
We developed a special makeup that reveals the outcomes of domestic violence rather than conceals it. It´s called: The Truth by TERRE DES FEMMES. What is special about this makeup is that it contains blue-green greasepaint. Then we choose a top location and put up our stand. It is disguised as a makeup stand and we invite women to come over for a free makeup. What the women do not know is that instead of giving them fantastic makeup, we give them a black eye. It was not only the women who had been made up that were shocked when they saw themselves in the mirror, but also passers-by. We give them and the audience a kind of shock moment that was desired to achieve. That way we could leave a lasting impression.
Terre des Femmes is a non-profit women's rights organisation.