2013 Results

CAT 29 - Promotions & Incentives (PR)


Buzzman (FRANCE)

Buzzman/Mondelez, Milka: "The Last Square" by Milka29-02819-PR

Agency (& City): Buzzman Paris

Creative Director & CEO: Georges Mohammed-Chérif

Vice President: Thomas Granger

Associate Director: Julien Levilain

Copywriter: Miguel Durão

Art Director(s): Clément Séchet, Daniel Evans

Agency Managers: Antoine Ferrari, Loïc Coelho

Strategic Planning: Renaud Berthe

Agency Producer(s): Vanessa Barbel, Elodie Poupeau, Yoann Morin

Digital Producers: Laurent Marcus, François Cavalin

Digital Production: Anonymous Paris

Production Company Producer(s): Good PH

Film Director(s): Zoé Fisher

Short explanation

Would you buy a chocolate bar with the last square missing? Well, Buzzman has created a new campaign where is puting the generosity of Europe to the test. They've taken the last square from over 10 million Milka Chocolate bars and are giving paople the chance to claim their square back or give it to someone else. To bring life to Milka's brand prosmise's (dare to be tender) Buzzman decided to use the chocolate bar itself as the main media of the campaign.


Milka is the leading European chocolate and one of Mondelēz International billion-dollar brands. Milka chocolate unique lilac-colored packaging and the famous lilac cow symbolize the brand together with its Alpine heritage. Consumers in Europe and around the world love to enjoy a piece of Milka, inviting them to add a little bit of tenderness to their lives. Created by Suchard in 1901, Milka quickly became the milk chocolate tablets specialist, now expanding to more delicious varieties and new products.