2013 Results

CAT 30 - Animation (FLM)

BRONZE

Marcel (FRANCE)

WWF, WWF France: "Wonder World Fur" Campaign
"DOLYPHAN" & "BAMBOSEAL"
30-00114-FLM
 

Agency (& City): Marcel (Paris)

2nd Agency (& City): Publicis Argentina (Buenos Aires)

WWF France Communication Director: Jacques Olivier Barthes

Advertisor's Supervisor: Aurore Mery

Chief Creative Officer: Erik Vervroegen (Publicis Worldwide)

Executive Creative Director: Erik Vervroegen (Publicis Worldwide)

Creative Director: Erik Vervroegen (Publicis Worldwide)

Creative Director(s): Marcelo Vergara / Fabio Mazia / VĂ©ronique Sels (Publicis)

Copywriter: Maria Visco

Art Director(s): Maria Visco / Bastien Grisolet / Marjorie Vardo

Managing Director: Olivier Sebag

Account Directors: Alice Rinder / Alexis Delwasse

Agency Producer(s): Armelle Sudron (WAM)

Production Company (& City): Stink (Paris)

Production Company Producer(s): Sylvaine Mella

Film Director(s): Brent Harris

Post Production Company (& City): Mikros (Paris)

Studio Director: Julien Meesters

Post Producer: Claire Garraud

D.O.P.: Rob Malpage

Sound Producer: Boris Nicou (WAM)

Social Expert: Fanny Morel

Technical Project Dir: Stephane Nauroy

Fashion and sustainability consultant: Uscha Pohl

"DOLYPHAN"

Short explanation

Wonder World Fur is a fashion brand of fur clothes and accessories 100% natural fur free
created to raise funds for WWF. The benefits of the sales are entirely donated to WWF for the protection of species in danger. This film is a part of a 100% integrated campaign (print, blogs, nanosite, website with an e-bootik). The film presents a very sweet imaginary animal: the dolyphan. The dolyphan is a very sensitive animal living in primary forest. He looses it's fur when he is affraitened, by running back to its nest. At the end of the film, the supermodel Angela Linval presents the splendid grey bag made of dolyphan fur and we are invited to discover the whole collection on wonderworldfur.fr

"BAMBOSEAL"

Short explanation

Wonder World Fur is a fashion brand of fur clothes and accessories 100% natural made in
mohair wool and created to raise funds for WWF. The benefits of the sales are entirely donated to WWF for the protection of species in danger. This film is a part of a 100% integrated campaign (print, blogs, nanosite, website with an e-bootik). The film presents a very sweet imaginary animal: the bamboseal. The bamboseal hates cold weather and loses its fur when he get a cold. His nest is made of alguae. The bamboseal gets out of its nest only 8 times a year in order to meet a mate. At the end of the film, the supermodel Angela Linval presents the splendid jacket made of bamboseal fur and we are invited to discover the whole collection on wonderworldfur.fr