2013 Results

CAT 31 - Direction & Cinematography (FLM)

BRONZE

CHI & Partners (UNITED KINGDOM)

Samsung, Smart TV: "King of TV City"31-00056-FLM
 

Agency (& City): CHI & Partners London

Creative Director(s): Jonathan Burley

Copywriter(s): Rob Webster

Art Director(s): Alexei Berwitz

Production Company (& City): Stink London

Film Director(s): Adam Berg

Production Company Producer(s): Ben Croker

Agency Producer(s): Alex Nicholson

DOP: Mattias Montero

Editing Company: Trim London

Editor: Paul Hardcastle

Music & Artist Title: John Murphy-Adagio in D Minor

Sound Design: Brian Emrich

Visual Effects Artists: Franck Lambertz/Christopher Antoniou/Mark Gregory/ Jama Djurabaev/ Steph Karim

Cinematographer: Mattias Montero

Lighting: Mattias Montero

Production Design/Art Director: Ninon De Klerk

Camerman: Emile Moller

Post Production Company: MPC

Executive Producer: Chris Allen

Short explanation

Set in an eerily deserted city, this epic TV spot promotes the new Samsung Smart TV, a television that can be controlled using voice and hand gestures. In the commercial, we see a man wandering through the deserted city and controlling various extreme characters from the world of TV content and film - from a rampaging herd of wildebeest to a terrifying alien invasion. With a singular creative vision, the director orchestrated a huge variety of production talent and film-making disciplines to deliver a spot both cinematically beautiful and truly gripping.