2013 Results

CAT 32 - Editing & Special Effects (FLM)



O2, O2 Brand: "Be More Dog"32-02044-FLM

Agency: VCCP London

Production Company: Caviar London

Executive Creative Director: Darren Bailes

Director: Keith Schofield

Agency Producer: Cath Long

Production Company Producer: Shirley O'Connor

Copywriting & Art Direction : Nathaniel White, Ben Daly, Daniel Glover-James, Elias Torres

Editor: Patrick Ryan, Marshall Street Editors

Sound: Factory

Animation and SFX: Bevis Jones, MPC

TK: George K, MPC

Short explanation

Cats and dogs are very different animals.

Cats are aloof, lazy and coldly indifferent to the world.

Dogs, on the other hand, love everything.

Slippers? Amazing. Socks? Amazing. Everything… amazing.

And dogs are right. Life is better when you dive right in.

So in this campaign, we encouraged the nation to lose their cat-like indifference and get involved.

To do more, try more, explore more… in short, to be more dog.