VCCP (UNITED KINGDOM)
|O2, O2 Brand: "Be More Dog"||32-02044-FLM|
Agency: VCCP London
Production Company: Caviar London
Executive Creative Director: Darren Bailes
Director: Keith Schofield
Agency Producer: Cath Long
Production Company Producer: Shirley O'Connor
Copywriting & Art Direction : Nathaniel White, Ben Daly, Daniel Glover-James, Elias Torres
Editor: Patrick Ryan, Marshall Street Editors
Animation and SFX: Bevis Jones, MPC
TK: George K, MPC
Cats and dogs are very different animals.
Cats are aloof, lazy and coldly indifferent to the world.
Dogs, on the other hand, love everything.
Slippers? Amazing. Socks? Amazing. Everything… amazing.
And dogs are right. Life is better when you dive right in.
So in this campaign, we encouraged the nation to lose their cat-like indifference and get involved.
To do more, try more, explore more… in short, to be more dog.