Leo Burnett Moscow (RUSSIAN FEDERATION)
|Leroy Merlin: "Banknotes" Campaign|
"50 Note", "100 Notes" & "500 Notes"
Agency (& City): Leo Burnett Moscow
Executive Creative Director: Mikhail Yarovikov
Design Studio Creative director: Dmitry Jakovlev
Graphic Design: Viktor Khomenko
Account manager: Marina Andzhich
Head of PR : Julia Manko
Well - known buildings have been dismantled on the 50, 100 and 500 RUB notes. The elements which constituted the building have then been represented on the sides of the advertising material. The smallest Russian banknotes have been chosen to show how much one can buy at Leroy Merlin even on the most modest budget.
A network of hypermarkets focusing on DIY, building materials, gardening, sanitary equipment, and interior decoration.