2013 Results

CAT 33 - Print Craft (PRE)

SILVER

Leo Burnett Moscow (RUSSIAN FEDERATION)

Leroy Merlin: "Banknotes" Campaign
"50 Note", "100 Notes" & "500 Notes"
33-00970-PRE
 

Agency (& City): Leo Burnett Moscow

Executive Creative Director: Mikhail Yarovikov

Design Studio Creative director: Dmitry Jakovlev

Graphic Design: Viktor Khomenko

Account manager: Marina Andzhich

Head of PR : Julia Manko

Short explanation

Well - known buildings have been dismantled on the 50, 100 and 500 RUB notes. The elements which constituted the building have then been represented on the sides of the advertising material. The smallest Russian banknotes have been chosen to show how much one can buy at Leroy Merlin even on the most modest budget.

Description

A network of hypermarkets focusing on DIY, building materials, gardening, sanitary equipment, and interior decoration.