2013 Results

CAT 33 - Print Craft (PRE)

SILVER

Advantage Y&R (NAMIBIA)

Land Rover, Defender 90: "Bookshelf"33-02209-PRE
 

Agency (& City): Advantage Y&R (Windhoek)

Creative Director(s): Patrick Held

Art Director(s): Steffen List

Agency Producer(s): Truda Meaden

Illustrator(s): Steffen List

Digital Artwork: Steffen List

Short explanation

To portray Land Rover’s new Claim “Above & Beyond” in a relevant and unique way, we designed a variety of travel, outdoor and adventure related books that, when put next to each other, depicting the Defender 90’s iconic shape.

Description

To portray Land Rover’s new Claim “Above & Beyond” in a relevant and unique way, we designed a variety of travel, outdoor and adventure related books that, when put next to each other, depicting the Defender 90’s iconic shape.