2013 Results

CAT 34 - Advertising Photography (PH)

BRONZE

Wirz Werbung AG (SWITZERLAND)

Tibits, Fastfood Vegetarian Restaurant: "Natural Skylines" Campaign
"Zurich", "Basel", "Bern" & "London"
34-00373-PH
 

Agency (& City): Wirz / BBDO

Creative Director(s): Philipp Skrabal (ECD), Andi Portmann

Copywriter(s): Marietta Mügge

Art Director(s): Barbara Hartmann

Photographer(s): Schaub Stierli Fotografie

Production Company (& City): Schaub Stierli Fotografie, Zürich

Graphic Design: Valentin Cheli, Katrin von Niederhäusern

Account Manager: Marc Gooch

Short explanation

The food of the vegetarian restaurant tibits is full of healthy energy. To make it visible on billboards we built those cities with a tibits restaurant completely out of fruits and vegetables.

The ultimate feature: The skylines illuminate themselves. Therefore we connected LED lamps with nails out of zinc and copper stuck into the veggie-buildings. That way the acid in the fruits and vegetables generated enough electrical power to light up the skylines.