2013 Results

CAT 34 - Advertising Photography (PH)

SILVER

Grey España SLU (SPAIN)

Madrid Book Publishers Association, Madrid Book Publisher Association: "The Little Prince"34-00671-PH
 

Agency (& City): Grey Madrid (Madrid)

Creative Director(s): Antonio Montero/ Enric Nel·lo/ Fernando Riveros /Matias Lopez

Copywriter(s): Matias Lopez

Art Director(s): Fernando Riveros

Photographer(s): Eugenio Recuenco

Typographer(s): Fernando Riveros

Short explanation

When you spend that time playing war video games it's not just you foes you finish off.

Description

The campaign Save a book Read a book tries to make people read more.