Publicis Shanghai (CHINA)
|Taipei Women's Rescue Foundation, Charity: "Prostitution of Children" Campaign|
"Cheap Flesh" & "Early Retired"
Agency (& City): Publicis Shanghai
Chief Creative Officer(s): Sheena Jeng
Executive Creative Director(s): Akae Wang
Copywriter(s): Akae Wang / Kevin Yuan / Ray Chan
Art Director(s): Hsieh Chun-Te
Photographer(s): Hsieh Chun-Te
Typographer(s): Brian Chiang / Jincheng Li
Art Buyer: Terri Yuan
Account Supervisor: Chenghua Yang
Account Manager: Carrie Tu
Planner: Sheena Jeng
With China's rapid economic development, "prostitution" is also booming. More and more Chinese girls become prostitutes because of poverty or fraud and other reasons. We launched the "Rescue child prostitute" series. The core idea is to depict the booming prostitution industry - through the "black innuendo". Both text and images are trying to show the industry's "advantage": low cost, low unemployment and early retirement. Economic reports with innuendo and intense photography style are used to reveal the contents of the industry that is hidden in the prosperous economic. The aim is to appeal to people to face the issue and rescue these underage girls.