2013 Results

CAT 35 - Illustration (GD)

GOLD

DENTSU INC. (JAPAN)

Staedtler Nippon K.K., Mars Lumograph: "The Ultimate Pencil" Campaign
"Old man" & "The Ultimate Pencil_Flower"
35-01977-GD
 

Agency (& City): Dentsu Inc. (Tokyo)

Art Director(s): Hideto Yagi

Film Director(s): Shinya Nakajima

Agency Producer(s): Yasuhito Kaizuka

Illustrator(s): Hideto Yagi

Graphic Design: Hideto Yagi

Short explanation

We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.

Description

Pencil