DENTSU INC. (JAPAN)
|Staedtler Nippon K.K., Mars Lumograph: "The Ultimate Pencil" Campaign|
"Old man" & "The Ultimate Pencil_Flower"
Agency (& City): Dentsu Inc. (Tokyo)
Art Director(s): Hideto Yagi
Film Director(s): Shinya Nakajima
Agency Producer(s): Yasuhito Kaizuka
Illustrator(s): Hideto Yagi
Graphic Design: Hideto Yagi
We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.