2013 Results

CAT 36 - Graphic Design (PAC)

BRONZE

Leo Burnett Chicago (UNITED STATES)

Peace One Day, Recipeace: "Recipeace"36-00697-PAC
 

Agency (& City): Leo Burnett Chicago

Creative Director(s): Susan Credle

Executive Creative Director: Jeanie Caggiano

Design Director: Alisa Wolfson

Designer: Casey Martin

Copywriter(s): Adam Ferguson

Art Director(s): Kate Harding-Jackson

Short explanation

In a world of increasing violence, Peace One Day asked us to raise awareness for Peace Day, September 21st.

This led us to create Recipeace, a movement that brings conflicting people together over food. Each campaign element was designed to help people settle their differences over a shared meal. It started at the dinner table with the Recipeace olive oil bottle. From there it grew, ultimately reaching millions across the globe, one meal at a time.

Description

In a world of increasing violence, Peace One Day asked us to raise awareness for Peace Day, September 21st.

This led us to create Recipeace, a movement that brings conflicting people together over food. Each campaign element was designed to help people settle their differences over a shared meal. It started at the dinner table with the Recipeace olive oil bottle. From there it grew, ultimately reaching millions across the globe, one meal at a time.