2013 Results

CAT 36 - Graphic Design (PAC)


Heimat Werbeagentur GmbH (GERMANY)

Bundesverband der Deutschen Volksbanken und Raiffeisenbanken BVR e.V., Volksbanken und Raiffeisenbanken: "The Font Against Illiteracy"36-00892-PAC

Agency (& City): HEIMAT, Berlin

CEO: Matthias von Bechtolsheim

Account Director: Mark Hassan, Volker Jensen

CCO: Guido Heffels

ECD: Myles Lord

Creative Director(s): Tim Schneider, Ralf Reinsberg, Johannes Heldrich

Copywriter(s): Lukasz Ciszewski

Art Director(s): Benedikt Wisbauer

Graphic Design: Philipp Bertisch

Photographer(s): Lex Brand

Production Company (& City): Trigger Happy Productions, Berlin

Film Director(s): Johan Kramer

Production Company Producer(s): Stephan Vens, Miliane Nani Meimeth

Agency Producer(s): Kerstin Heffels

Editor: Hannes Andresen

Typographer(s): Ernst Lorenzen

Digital Artwork: Fried Onions, Font Shop

Programmer(s): Fried Onions, Font Shop

Short explanation

Ernst, a member of the Volksbanken Raiffeisenbanken, is learning to read and write at the age of 55. We made his original handwriting to his very own font, the “Ernst_55” and shared his story with the entire nation, to inspire others to beat illiteracy.
After introducing Ernst´s story on TV, we launched the “Ernst_55” in cooperation with fontshop online. On world literacy day we shared Ernst´s first handwritten words with the entire nation via online banners and a printed supplement and on www.was-uns-antreibt.de
On this website people could step deeper into the life and dreams of Ernst and show solidarity with him by downloading his font. For each download we donated 1 € for a national literacy project.


As cooperative banks the Volksbanken Raiffeisenbanken draw their strength from their 17 million members, who are more than just clients. They own their bank and support each other. And this is what sets them apart from all other banks.
We translated the banks cooperative model into real life in order to prove the power of cooperative support. Simply by letting the people become part of this power.