2013 Results

CAT 37 - Publication Design (GD)

SILVER

GREY group (INDONESIA)

PT KIE, Kumon Calendar: "Daily Fun Math"37-00396-GD
 

Agency (& City): GREY group Indonesia Jakarta

Executive Creative Director: Randy Rinaldi

Copywriter(s): Andika Pandjaitan, Randy Rinaldi

Creative Group Head: Nicholas Kosasih

Graphic Designer(s): Irene Saputra, Kevin Reinaldo, Aditya Pratama

Typographer(s): Irene Saputra, Kevin Reinaldo, Aditya Pratama

Short explanation

Routine can be boring, especially when it comes to education.

How can we introduce the KUMON everyday learning method in a fun and exciting way?

We create A DAILY FUN MATH CALENDAR.

Description

BACKGROUND
KUMON is the world's largest after-school math enrichment program for kids, with 16 million children enrolled in more than 26,000 KUMON Centers in 46 countries, famous for everyday learning method to optimize children's true potential.

INSIGHT
Routine can be boring, especially when it comes to education.

CHALLENGE
How can we introduce the KUMON everyday learning method in a fun and exciting way?

IDEA
We create a daily fun math calendar.