2013 Results

CAT 37 - Publication Design (GD)



Land Rover, Land Rover 4x4 Vehicles: "Personal Extinction Prevention Book"37-02893-GD

Agency (& City): Y&R Dubai

Chief Creative Officer: Shahir Zag

Creative Director(s): Shahir Zag/Joseph Bihag

Copywriter(s): Shahir Zag/Guillaume Calmelet

Art Director(s): Joseph Bihag/Khaled Said

Photographer: Jeevan Nambiar

Head of Production: Amin Soltani

Agency Producer(s): Leng Panganiban/Binnu Cherian

Producer: Khaled Said

Account Supervisor: Zaakesh Mulla

Advertiser's Supervisor : Jean Atik

Account Manager: Pierre Farra

Short explanation

We designed a practical Personal Extinction Prevention Book as a giveaway to all Land Rover
owners. We researched every dangerous creature and the effects of different natural oils, scents,
and everyday ingredients on them. The book not only gives tips to survive against some of the
animals someone might encounter in the wild, but it actively protects its owner.
Each page is a resealable packet that contains wet wipes coated with natural oils or an everyday
ingredient that will repel or neutralize dangerous creatures.