2013 Results

CAT 37 - Publication Design (GD)

BRONZE

Amsterdam Worldwide (NETHERLANDS)

Pernod Ricard Holding, Alcoholic beverages: "Scalpel Publication"37-03028-GD
 

Agency: Amsterdam Worldwide

Creative Director: Richard Gorodecky

Account Manager: KaMing Kho

Editor: Stephen Armstrong

Art Director: Jake Noakes

Agency Producer: KaMing Kho

Production Company: BOOXS

Production Company Producer: Joost Widdershoven

Illustrators: Various incl. Katie Scott, Ugo Gattoni

Photographer: Various incl. Cristina de Middel

Typographer(s): Various incl. Norman-Hulzink

Digital Artwork: Various incl. FutureDeluxe

Short explanation

Scalpel brings together twelve thought leaders, or ‘Surgeons’, from the worlds of photography, film, art, technology, music, fashion, design, retail and gastronomy.

Surgeons present a profile of their top five up-and-coming talents who they predict will breakthrough in the next 24 months to inspire creative collaborations between Pernod Ricard and the very best emerging creative talents.

Scalpel is a practical tool. It includes a directory so that the talent featured can be contacted and creative collaborations formed.
The publication is supported by a website, events, workshops and an annual creative excellence award.

Description

Scalpel is a biannual publication created for an exclusive audience of 600 top executives at Pernod Ricard. Its role is to inspire creative collaboration with the best emerging talent in photography, film, art, technology, music, fashion, design, retail and gastronomy.