Webb deVlam (UNITED KINGDOM)
|Bacardi, Bombay Sapphire: "Electro"||38-00543-PAC|
Agency (& City): Webb deVlam London
Creative Director(s): Dominic Burke/ John-Paul Hunter
Senior Designers: Damien Fournival/ Lizzy Fisher
Manufacturers: Karl Knauer KG & ROX Asia Ltd.
This Global Travel Retail package is the latest in a line of engaging and intriguing designs that compel the viewer to take a closer look. In the busy Global Travel Retail sector, the challenge is to grab the attention of travellers who are in a hurry and are confronted by a wealth of purchasing options. Electro immediately draws the eye with its electroluminescent ink design inspired by Bombay Sapphire’s brand philosophy of “Infused With Imagination”. When picked up off the shelf, a hidden mechanical switch activates a current which runs through the pathways in sequence, creating a mesmerizing cascading effect.