2013 Results

CAT 38 - Packaging Design (PAC)


Publicis Shanghai (CHINA)

Sanofi, Charity: "Happy Shot"38-02628-PAC

Agency (& City): Publicis Shanghai

Executive Creative Director(s): Akae Wang

Copywriter(s): Sheena Jeng / Akae Wang / Ivan Liu / Kurt Yang

Art Director(s): Liron Qiu

Photographer(s): Wirland Wu / Cugi Tsai

Chief Creative Officer(s): Erik Vervroegen / Sheena Jeng

Art Buyer(s): Terri Yuan

Account Supervisor(s): Elsa Chou

Advertiser's Supervisor(s): Wanling Yu

Planner(s): Sheena Jeng

Designer(s): Hanna Han / Leo Jin

Short explanation

"Happy Shot"
It is suggested to design a balloon-like container that holds infusion bags, within infusion tubes attached to it. During the treatment, it would look as though children are holding floating balloon.