2013 Results

CAT 38 - Packaging Design (GD)

SILVER

I&S BBDO Inc. (JAPAN)

Japan Philharmonic Orchestra, The Japan Pill-harmonic: "The Japan Pill-harmonic"38-02713-GD
 

Agency (& City): I&S BBDO inc. Tokyo

Creative Director(s): Shinichi Ikeda

Art Director(s): Kenichiro Shigetomi

Agency Producer(s): Tatsuya Shimazaki / Rika Yamada

Executive Creative Director: Yoshihisa Ogata

Executive Planning Director: Peter Smyth

Strategic Planning Director: Koji Onishi

Account Manager: Haruhiko Ito

Short explanation

To appeal to people who are less engaged in classical music by letting them “experience” what the music offers "tunes just for themselves.”We focused on the effect and efficacy of classical music which “works on the human brain and tunes the mind and body system”.

Description

To appeal to people who are less engaged in classical music by letting them “experience” what the music offers "tunes just for themselves.”We focused on the effect and efficacy of classical music which “works on the human brain and tunes the mind and body system”.