2013 Results

CAT 38 - Packaging Design (PAC)

BRONZE

:OTVETDESIGN (RUSSIAN FEDERATION)

Selizharovo, Canned goods: "Selizharovo cannery"38-02720-PAC
 

Agency (& City): :OTVETDESIGN (St. Petersburg)

Creative Director(s): Vladimir Fedoseev

Art Director(s): Vladimir Fedoseev

Illustrator(s): Ivan Petrov

Graphic Design: Ivan Petrov

Typographer(s): Ivan Petrov

Short explanation

Canned goods are almost a human. Honesty makes them nicer as well. We made absolutely truthful labels for Selizharovo. There is everything that you wanted to know about the product but did not dare to read. For example, stewed fruit made of apples and currant. How many berries are in there and how many fruit? Since now there is no need to become absorbed in the small font on the reverse side of the can – clear infographics will accurately and honestly explain to the most meticulous customer what stands behind the delicious taste of the product line.

Description

Canned goods are almost a human. Honesty makes them nicer as well. We made absolutely truthful labels for Selizharovo. There is everything that you wanted to know about the product but did not dare to read. For example, stewed fruit made of apples and currant. How many berries are in there and how many fruit? Since now there is no need to become absorbed in the small font on the reverse side of the can – clear infographics will accurately and honestly explain to the most meticulous customer what stands behind the delicious taste of the product line.