2013 Results

CAT 39 - Food & Drink Interactive (INT)


Abbott Mead Vickers BBDO (UNITED KINGDOM)

Pepsico, Doritos: "Mariachi"39-00242-INT

URL: http://digital.151awards.com/awards/mariachi/social

Agency (& City): AMVBBDO, LONDON


Mariachi Doritos is a band we created to deliver exactly what Doritos itself does – to bring a little Mexican fun to English parties. They did this by playing Mariachi versions of famous cheesy English pop songs, and by undertaking the first ever Facebook music tour. They could be booked for parties via Doritos’ Facebook page - for either gigs in the flesh or live webcam gigs. We wrote bespoke songs based on the party host’s profile, and each party was viewed live by all our fans on the FB page. 70 gigs were performed in total, all over the UK.