Deluxe Interactive Moscow (RUSSIAN FEDERATION)
|Bacardi RUS, Bacardi: "Bacardi Party Planner"||39-00895-INT|
Agency (& City): Deluxe Interactive Moscow
Creative Director(s): George Pavlenishvili
Art Director(s): Ivan Stepanov
To give people a useful tool through instore-promo to help them quickly and easily select and create cocktails based on Bacardi and Martini for home parties.
Bacardi Party Planner - the world's first device that teaches people how to buy alcohol and create a refreshing summer cocktail in simple and fun way. The buyer selects the type of party, determines the number of guests and indicates the type of cocktail. As a result, the person receives a leaflet with the exact calculation of the ingredients and the recipe for the purchase of the cocktail ingredients. In addition customer can send this info over e-mail/mms or place it on his wall in Facebook.